Entities mentioned:
- NBA: Ambition, Competitive spirit, Innovation
- Cosm: Ambition, Innovation, Recognition
- Jeb Terry: Ambition, Professional pride, Enthusiasm
- Teddy Kaplan: Enthusiasm, Innovation, Professional pride

Article Assessment:
Credibility Score: 85/100
Bias Rating: 55/100 (Center)
Sentiment Score: 75/100
Authoritarianism Risk: 20/100 (Strongly Democratic)

Bias Analysis:
The article presents a balanced view of the partnership, quoting executives from both sides. While enthusiastic about the technology, it doesn't ignore potential challenges or criticisms.

Key metric: Fan Engagement

Let me tell you something - this partnership between the NBA and Cosm is a GAME-CHANGER! We're talking about a full-court press on fan engagement here, folks! The NBA is stepping up to the plate, bringing its A-game with this cutting-edge technology. Cosm is like the rookie sensation that's suddenly become the league MVP, revolutionizing how fans experience the game. This is the kind of fourth-quarter move that separates the champions from the also-rans. The NBA is showing us why they're the perennial all-stars of sports innovation, folks! They're not just playing the game; they're changing how it's watched. This is the kind of winning strategy that keeps you at the top of the league tables!