Entities mentioned:
- Tommy Farrell: Determination, Competitive spirit, Pride
- Natasha Van Der Merwe: Professional pride, Ambition, Influence
- Colby Pearce: Professional pride, Ambition, Recognition
- Ironman: Competitive spirit, Recognition, Influence
- Team EF Coaching: Ambition, Recognition, Greed

Article Assessment:
Credibility Score: 85/100
Bias Rating: 55/100 (Center)
Sentiment Score: 60/100
Authoritarianism Risk: 20/100 (Strongly Democratic)

Bias Analysis:
The article presents a balanced view of the endurance sports trend, including both positive aspects and concerns. It includes diverse perspectives from participants, coaches, and organizations.

Key metric: Participation in Endurance Sports

Let me tell you something, folks - this endurance sports game is HEATING UP! We're seeing a whole new league of amateur athletes stepping up to the plate, ready to drop SERIOUS cash on their passion. It's like they're treating these ultramarathons and Ironmans as their own personal Super Bowl! The playing field is getting crowded with high-rollers who aren't afraid to invest in top-tier coaching and gear. But here's the kicker - this isn't just about crossing finish lines, it's about pushing personal limits and finding their inner champions. We're talking about a demographic that's treating their bodies like high-performance machines, fine-tuning every aspect of their game. It's a whole new ballgame out there, with these amateur athletes showing the heart of pros and the wallets to match. The question is, can this sport maintain its team spirit as the price of entry keeps climbing? Or are we looking at a future where only the financial MVPs can compete? I'm telling you right now, this is a game-changer for the endurance sports world!